Thursday, 19 March 2015

Evaluation Question Seven

Looking back at your preliminary task (the continuity editing task), what do you feel you have learnt in the progression from it to full product?

Screenshot of editing in final cut for the preliminary task and the final opening sequence project - for the preliminary task we didn't use title slates or use colour grading.


Screenshot of the sound editing in garage band for the final opening sequence project, we didn't use garage band to edit/add sounds for the preliminary task.


Above is our preliminary task and 9 frames from both our preliminary task and our final project, in our final project we included title slates and edit it with colour grading which gives it a different feel to the preliminary task as it looks more thriller like as it has a colder, more mysterious and eerie feel to it. Some shots in the preliminary task have items/people in the background as we were unaware of them and didn't think about moving them as we didn't fully know the importance of setting up the shot to our correct intentions. Also the shots in the preliminary task didn't vary as much as they do in the final project as we were able to expand our knowledge on shot types and was able to experiment using the proper cameras - using the cameras we were able to learn about 'pull focus' which we used twice in our final project. The shots used in the final project were a lot more focused and steady and we planned the shots which included the positioning of the actors a long time before filming the final project as we put a lot of time into the preparation of it so it looked of a higher standard and quality and looked more professional compared to the preliminary task that didn't have very much planning at all. In addition our preliminary task was shot in a irrelevant location to the story, we chose the location as it was the easiest to get to and was the only room available at the time of filming, however when filming our final project we had to find an appropriate location and get permission to use it, this involved a long process of searching all over London and our local area - we learnt, when doing this, just how important the location is for the whole project to work as it helped to create the right atmosphere for our sequence and also helped to explain our plot.

Jack: Since shooting the preliminary task for our thriller I have learnt a lot about the process of creating a Thriller. I have learnt when filming you need to first of all pick a secure location that you and the public are comfortable with you filming at. This helped us to shoot our film much more efficiently. I have also learnt that it is important to use many close ups in the film sequence. This makes the narrative a lot easier for the viewer to follow. I have learnt to ensure I am always following the 180 degree rule and the rule of thirds otherwise this can confuse the viewer and ultimately ruin your film. During the editing process I have learnt that it is very hard to create a good narrative and it is important to learn this skill as otherwise your film will not have the basic needs a thriller needs to create mystery and suspense. The use of match on action can really add to your thriller and I feel that since we filmed our preliminary task I have learned how to effectively incorporate match on action into our opening sequence. This ultimately helps to create mystery and suspense in our thriller film and helps to create the enigma code questions needed to entice the viewer. As you can see in the preliminary task we did not use colour correction at all. Whereas in our final film we used the colour correction to create a cold feel to the film. The makes the film look much more professional but also helps to create a certain mood to the film. When filming the control of background noise is very important. In our preliminary task there is the faint sound of people laughing. This not only ruined the sound for our film but also put off our actors. The control of this noise would have made the film much more focused and concentrated especially when we cannot dub the speech in the film. In our final task we ensured the surroundings where silent to give the most clear audio we could. We have learnt how to incorporate foley into our film to enhance the film but also to create suspense by using sounds such as footsteps and door slams. One of the things we struggled with during the preliminary task but also in our final task was mes en scene. We had to ensure our actors wore exactly what we wanted so we provided a shirt for our actor and also used make to make his face look dirty from running away. This was important to us as we wanted to do our best to make our actors look and feel the part to enhance our performance.  

Ellis: From shooting and editing the preliminary task to creating our final thriller opening sequence project, we have learnt a number of things. When shooting the projects the shots should be more than a few seconds long as we found out that if they aren't, the video jitters when being edited and doesn't look very professional. Also as the preliminary task was filmed on our phones, we learnt how important it is to keep the camera steady and level as it makes the sequence flow better and looks professional, when filming our final project we used proper cameras which ensured that we kept the camera in the correct sturdy position which made the project look a lot better and of higher quality than the preliminary task. In addition when we were able to use the proper cameras that we would use for filming our final project I learn about 'pull focus' which we then incorporated twice into our final project. I also learnt about the rule of thirds when carrying out the preliminary task, as in some shots the focus in the shot was not correctly positioned using the rule of thirds, however in the final project we were able to plan the shots following this rule and when filming we were able to make sure the shots turned out correctly. In addition I learnt about the 180 degree rule, which if not followed can confuse the audience and not allow your film to flow smoothly and can ruin the continuity. During the preliminary task we also learnt that we have to make sure our shot is clear of any items or people that are not supposed to be in the shot, and it is very important for continuity as in one shot a random item might appear but in the next its been moved. I learnt more about sound and how to add titles to sequences when editing our final project, we did not add titles or sound in our preliminary task as we weren't very experienced with the software and didn't have the knowledge to do so and also we didn't understand how important that part of the editing process was. In addition we learnt about colour grading when editing our final project which we were unaware of when editing our preliminary task,we used colour grading in the final project as it helps to add a mysterious and cold effect/atmosphere. I also learnt that sequences require several layers of different sounds, and we learnt how to blend in the different sounds by changing the volume and length. In addition learnt about foley sounds and how they are important for a sequence - foley sounds are the sounds that can't be picked up when filming on location but would be heard in real life e.g. footsteps, breathing etc. 

Leah: When we first started our preliminary task, we had very limited knowledge on things such as terminology, how to hold a camera and also how to use a camera. From shooting our first preliminary idea, to the finale filming of our Thriller film 'The Sacrificial Lamb' we have learnt a large number of things within media. I learnt that we mustn't start filming our shot from where the scene actually starts; but we should in fact use several words before we start commencing filming. These words would be 'rolling' then a few seconds later 'action' then the scene would commence. The benefit of this was to make it much easier for the group when it comes to editing, because at least we would have more footage than less. However our preliminary idea filming involved being less professional as it was filmed on our iPhones instead of professional school video cameras. We learned how to step up from filming on an iPhone to filming on a professional video camera; the video camera involves taking more care and precision, making sure shaking would be as minimal as possible if free hand and also monitored if it was place carefully and correctly on a tripod. One of the most crucial things I personally learnt was terminology and then applying it to the shots I filmed. Adding to this, without learning how to use a professional camera, we wouldn't have been able to film our Thriller with a high definition device. From filming our preliminary idea, I remember being completely unaware about the 180 degree rule and it took myself a while to understand the point of this; more understanding involved me practicing with devices whilst filming the preliminary idea, test run and also our actual final film. Adding to this, if I hadn't understood the 180 degree rule; it would of meant I would have filmed incorrectly as I would have been unaware of the purpose of the rule. Due to filming on our iPhones for the preliminary task, it meant we were limited for the amount of camera techniques we could use - so because we used professional cameras for the final film, we used a much wider variety of camera techniques which enabled us to gain higher marks. During the preliminary task, we noticed that even the quietest background sounds were crucially noticeable and affected the sound levels and overlapping layers for our sound. As we learnt that everything had to be as silent as possible, we took this on for our test run. However this test run still challenged us as we made the mistake of filming it outside; and afterwards when we watched it back we realised natural background sounds were noticeably heard in the filming, meaning we realised we could not use the same location for our final film. This lead us on to filming our final Thriller film in the basement of a bingo hall; ensuring background noises were minimally noticeable. I have learnt what a pull focus is and also how to practically do it; which is a technique I applied in our final film. My main task besides filming for the final film was to apply the sound on top of the footage. I learnt so much from this as I had never properly used Garage Band before until we practiced with our preliminary task. I learnt that certain sounds in real life premiered films are not just live sounds from the actual filming, but they are however edited sounds placed on top to enhance the noise with the pitch, volume, speed and length. From watching films after realising this, I picked up and noticed the edited sounds to add an effective response from the audience.

Below you can compare our preliminary task with our final opening sequence project: 

   

Evaluation Question Six

What have you learnt about technologies from the process of constructing this product?

We colour coded our answer to show we all did equal amounts of the work for each question. 

Jack - Light Blue

Ellis - Lilac
Leah - Light Pink

Camera Equipment:

The purpose of the tripod is to keep the professional video camera steady and level whilst filming. This is the traditional way to film shots and makes the footage look professional in general. There is a clip at the bottom of 3 of the legs of the tripod, where it is released to extend the length of the legs to suit the shots we wanted. These clips are then pushed back down to secure the tripod; once this is done the platform at the top of the tripod is used to secure the camera and tighten the security when attached to the tripod. This enabled the camera to not fall off and be damaged. There is also a handle on the tripod which allows us to smoothly and carefully rotate the camera so that we would not have to reposition the camera each time and lose our continuity within the shots. 













Whilst being completely new to setting up and using a camera with minimal knowledge, we learned how to fully operate a professional video camera. We learned how to carefully open the tape compartment and then wait for the camera to make a noise and re-adjust itself in a different position to then afterwards put the tape in. We also learnt how to place the battery in the camera safely without damaging or negatively affecting the equipment. Although we quickly figured out how to record simple shots, we had to develop our knowledge by learning how to zoom in and out and create pull-focus shots. However, we did not apply the zoom to our final Thriller film 'The Sacrificial Lamb'. On the other hand, we did apply our knowledge of the pull focus shot several times in our final film. To zoom in and out, we had to press the two zoom buttons either in or out for the required amount we needed. To create a pull-focus shot, we had to gently turn the circle frame around the body of the camera lens to fit the strong or weak focus for our required shot.







                       




Final Cut Pro:

This software was new to each of us in the group, and getting to grips with the basics such as importing clips and ordering them was pretty simple; some of the other tools such as adding in title slates was a bit more challenging however it was a reasonably simple, fun and good piece of software to use and learn about. We used final cut pro to sequence our product. This software also allowed us to cut/trim clips and allowed us to delete the sound that came with the clips as we added our own sound for our final product using a different software (this was to prevent the background noise and to add in foley). Final Cut also enabled us to add title slates, we were able to change the font style and colour and we were also able to make the slates move. 



Sequencing & Cutting: Once our clips were imported into final cut we could drag them into the bottom box from the first box on the left hand side on the top row. We could then drag them about in the bottom box when they were lined up so they would appear in the right order using the arrow button at the top of the line of tools (shown above). Then we had to trim most of the clips as at there was a long wait at the start or end of the clip or at the start you could hear us saying 'rolling' and 'action', to cut the clips we used the tool that is 6th from the top in the little column of tools (shown above) this then enabled us to click at a point in the clip to cut it and we could then go back to using the arrow button to select a section to remove it from the sequence. Sequencing and cutting was very simple, quick and easy to do and each member of our group learnt how to do this very fast and we were all very confident with using this part of the software.

Title Slates: Adding title slates to our sequence was pretty straight forward. The second box along the top row on final cut (shown in the screen capture) has two drop down boxes int he bottom right corner, one has a small 'A' on it, when clicking on it it gives you the option of adding text. I could then simply type in the title slate, at first I played around with the tools I could use - the same box has several tabs that you can click on which show different tools and options that you can use to edit the text - I could change the opacity of the text, I could choose my own font style and colour and I could make the text move. I downloaded my font for our final product off of the internet as I couldn't find one appropriate for the thriller genre on final cut. I changed the colour of the font for a lot of the title slates so they would blend in with the background/surroundings. I also chose to make some of the title slates move; this was a more challenging tool for me to learn and use however it was effective and showed more skill. I made the slates move if either the camera was moving/panning, so the slate would move along with the camera, or if an object was moving or would block the slate, so that the object/person would look as if they were moving the slate along. To move the slate I had to slowly move the sequence along and as it played I'd gradually move the slate along, however with each frame that it moved I had to pause the sequence and click the little button in the bottom right corner of the third box which shows the video. 


Colour Grading: Colour grading was used to give our final thriller opening sequence a cold and eerie feel, it created the correct atmosphere for typical Thrillers. Colour grading was a simple task, to colour grade on final cut I had to use the 3 way colour corrector. I watched a youtube video that helped me to understand what makes a good colour grade. I then ensured that I incorporated everything i learnt from this video into my colour grading. 






Garage Band:



Garage band is an application used to create music, overlapping of sounds and also podcasts. We used Garage Band to create and enhance the sounds used for our final Thriller film 'The Sacrificial Lamb'. We learnt how to convert soundtracks into our Garage Band library by using different sources to find soundtracks such as www.royaltyfreemusic.com and www.youtube.com by saving, downloading and then dragging the sound effect into the library. We learnt how to crop the sound effects by dragging the bottom right hand corner of the clip towards the left hand side, making the clip smaller. Oppositely, we learnt how to extend the clip by dragging the corner and the icon to the right hand side to lengthen the clip. Adding to this, we learnt how to overlap each individual soundtrack to make a layer of foley sounds and also the original sound effects from the footage. By adjusting the sound clips, we learnt how to change the volume of each clip by selecting the option on the far left hand side within the sound clip library where we could adjust the sound by dragging the sound icon towards the left. Fading of the sound effects was commonly used in our final Thriller film where we made certain sounds decrease and fade in volume and then let another sound effectively fade in to create a dramatic and suspenseful effect. 

Youtube:

We used Youtube a lot during the process of constructing our final product. Youtube was used to upload and publish the videos we created so people can then view them and we can embed them into our blog to give evidence for our work. Our final product was one of many videos which we uploaded and embedded into our blog via youtube.


Once signed into our youtube account, we clicked on the 'upload' button in the right hand corner. Then it gives you the option of selecting what files you want to upload, or alternatively you can drag and drop the files. It also gives you the option of choosing if your videos are public or private, all our videos were selected as public so anyone can view our work.




Once the file had been selected a new page would appear that would have a loading bar, first it would process and then it would publish. On this page we were able to title our video and add a description or any tags if necessary. After the video had finished uploading it would then give us a link which would take us to our successfully uploaded video.
When the video was uploaded there were several tools available which would enable us to edit our video, the only tool we used within this process was annotations. The annotations allowed us to add notes/information over the top of our video; we used this for evaluation question 5.

Blogger:

Blogger was a new technology to all of us when beginning this process, however it is a very simple, easy and fun technology to use. Blogger allows you to create your own blogs, giving  you the freedom of choosing your own layout, and choosing the topics of your posts and how you want to set them out. Blogger allowed us to post frequently to give updates on our work. 















Once signed into our google account we could then type in the blogger website address and we would automatically be signed in. We then clicked on our group production blog 'dynamic productions'. On the left hand signed was a column where we could see things such as stats, edit the layout of our blog our view our posts; viewing our posts also meant we could edit or delete existing posts. In the top left hand corner of the page is a pencil icon, clicking on this enabled us to create new blog posts.



The new blog post is simple and easy to use, you can type information and change the font style, size, colour and you can embed videos or pictures. We embedded many videos and pictures into our blog posts during the course of this process, there are two ways blogger allows you to embed videos; you can either click on the movie clapperboard icon and select your video from youtube or your desktop or you can copy the 'embed' link from the video if it is uploaded to youtube. On the video it gives the option of sharing and if you click 'embed' and copy that onto the HTML section of the blog post, it will then appear on the blog post once you click on compose section again. Then when our blog posts are complete we click publish which means it will now be available to view, by anyone, on our blog.

Evaluation Question Five

How did we attract/address our target audience?


We added annotations to our opening sequence to answer this question, each annotation includes the name of the person who wrote it.

Evaluation Question Four

Who would be the audience for your media product?

We colour coded our answer to show we all did equal amounts of the work for each question. 

Jack - Light Blue
Ellis - Lilac
Leah - Light Pink


This is a Prezi presentation on our first member from our target audience who is an 18 year old male.


This is a Prezi presentation on our second member from our target audience who is a 29 year old male.

Evaluation Question Three

What kind of media institution might distribute your media product and why?



Unfortunately the Youtube video above could not be embedded into our poster created on Glogster. The video shows an example of an experienced major production company's opening logo.  

We colour coded our answer to show we all did equal amounts of the work for each question.

Jack - Light Blue
Ellis - Lilac
Leah - Light Pink